Don’t Let Google Remove Your Website
Starting July 5, 2024, Google officially stopped indexing websites that are not accessible or functional on mobile devices. In plain terms: if your website doesn’t work properly on a phone or tablet, it will no longer show up in Google search results.
This is a big deal—especially for local trade businesses like contractors, plumbers, roofers, electricians, landscapers, and others that depend on referrals and online searches to generate leads.
Why This Matters for Trade Businesses
No Mobile = No Visibility
Google now uses mobile-first indexing, which means it looks at your mobile site—not your desktop version—when deciding how to rank you in search results. If your site doesn’t load properly on mobile, it simply won’t be found by potential customers on Google.
Most Homeowners Search on Mobile First
Whether it's a burst pipe, a power outage, or a remodeling project, customers often search for help using their phones—especially in urgent situations. If your website doesn’t load properly or is hard to navigate on mobile, you’re likely losing jobs to competitors who have fast, mobile-optimized sites.
Your Website Is Your First Impression
Even if someone hears about your business through a referral, they’ll usually look you up before calling. If your site is outdated, slow, or broken on their phone, it creates doubt. A mobile-friendly, professional site builds trust instantly and makes it easier for new customers to take action.
Local Search Visibility Will Drop
Google prioritizes mobile usability when deciding which businesses to show in local search results like “electrician near me” or “plumber in [your town].” If your site isn’t mobile-ready, you may no longer show up in the places where most of your future customers are searching.
You Could Miss Out on Repeat Business and Referrals
Past customers often share your website when referring you to friends or neighbors. But if your site doesn’t work when they tap the link on their phone, that referral could quickly fizzle out. A mobile site ensures you're ready whenever and wherever a lead comes in.
It Affects More Than Just Visibility—It Affects Revenue
A broken or unoptimized site can create friction in the customer journey: slow load times, missing contact forms, or confusing layouts that make people give up. Every obstacle costs you potential business. Mobile optimization eliminates these barriers and helps turn clicks into calls.
How Elevated Trades Can Help
At Elevated Trades, we work exclusively with trade businesses to create mobile-optimized websites that load fast, look sharp, and convert visitors into leads.
Whether you’re a small local contractor or managing multiple crews, we’ll build you a custom website that works on every device—so you never miss a job due to a broken or outdated site.
✅ Mobile-Responsive Design
✅ Fast Loading Speeds
✅ SEO-Ready for Google’s algorithm
✅ Easy Booking or Contact Forms