Starting in July 5, 2024, Google officially stopped indexing websites that are not accessible or functional on mobile devices. In plain terms: if your website doesn’t work properly on a phone or tablet, it will no longer show up in Google search results.

As a construction, HVAC, plumbing, or painting business owner, you already know that word-of-mouth and referrals are important—but if you're not consistently emailing your CRM database, you're leaving serious money on the table.

If you own a trade business—whether it's construction, plumbing, roofing, painting, or flooring—you’re probably juggling a dozen priorities. Marketing often takes a back seat, especially when you're focused on delivering great work. But here’s the good news: posting on social media just a few times a month can bring in more customers and set you apart from the competition.

Starting a trade business such as construction, plumbing, painting, flooring, HVAC, or similar services is an exciting venture. Whether you’re just launching or looking to grow your existing business, understanding the foundational aspects of marketing is crucial. Here’s a guide to get you started on the right path.

A recent study found that 70% of consumers prefer to book appointments online rather than over the phone, highlighting the demand for digital scheduling options in the service industry. This shift isn’t just about convenience; it’s about meeting customer expectations in an era where everything from shopping to banking is done with just a few clicks.