What to Post on Social Media (When You Don’t Know What to Post)
Social media can be a powerful tool for growing your trade business—but only if you're active and consistent. Whether you're a contractor, electrician, plumber, landscaper, or painter, your customers are online… and they’re checking you out long before they pick up the phone.
The problem? Most business owners stare at the blinking cursor with no idea what to post. Sound familiar? You’re not alone.
At Elevated Trades, we help trade businesses take the guesswork out of social media. Here's a simple breakdown of what you can and should be posting to build trust, stay top of mind, and drive new leads.
Before-and-After Project Photos
Nothing builds credibility like visual proof. Show transformations you’re proud of—whether it’s a freshly paved driveway, a remodeled kitchen, or a lush new backyard design.
Caption idea: "From outdated to outstanding! Swipe to see this full kitchen upgrade we wrapped up this week in Quincy."
Meet the Team or Day in the Life Posts
People like doing business with people. Posting about your team humanizes your business and helps build trust.
Caption idea: "This is Joe—our go-to guy for complicated wiring jobs. He’s been with us 6 years and always leaves customers smiling. #TradespeopleTuesday"
Quick Tips and How-to Advice
You don’t need to give away trade secrets—just helpful, simple advice. These posts position you as the expert.
Caption idea: "Clogged drain? Skip the chemical cleaners. Here’s a plumber-approved trick using hot water and dish soap. #QuickTipTuesday"
Client Testimonials and Reviews
Positive reviews are your strongest marketing tool. Turn them into graphics or short posts with a photo of the job.
Caption idea: “‘Professional, reliable, and quick to respond!’ – Thanks for the kind words, Mike. We loved helping with your roof repair!”
Seasonal Reminders and Promos
Think sprinkler startups in spring or heater checks in fall. These are timely and drive business.
Caption idea: "Before the first frost hits, book your furnace inspection! Stay warm and avoid mid-winter breakdowns. #WinterReady"
Behind-the-Scenes and Tools of the Trade
Show your gear, your truck, your process. It makes the work look professional and builds appreciation for your craft.
Caption idea: "This is the tool that makes perfect tile cuts a breeze. No shortcuts here—we do it right the first time. #ToolsOfTheTrade"
Final Tip: You Don’t Need to Post Every Day
Start with once or twice a week. Consistency beats perfection. If you ever feel stuck, Elevated Trades offers done-for-you social media support so you can stay focused on the job while we grow your brand online. Need help planning your next 30 days of posts? Contact us for a free content plan tailored to your trade business.